User Experience/Interaction Designer with leadership experience and a proven ability to transform concepts into successful products and services. 

UX/Interaction Designer with leadership experience and a proven ability to transform concepts into successful products and services. 

Currently, as Design Lead Digital Experience at Electrolux, I am working across different connected products to surface use cases and reduce user friction while utilising ubiquitous connectivity and cloud computing as design materials for a new era of modern living. 

In my previous role, as Director of User Experience at DMI, I have been leading a cross-disciplinary, cross-location team of award-winning UX professionals, in user research, ideation, prototyping, and testing for digital transformation and innovation-driven projects. These solutions serve more than 10 million users across multiple verticals: transportation, health, pharma, retail. I have been working closely with executive leaders in Bombardier, Virgin, Takeda, Phillips-Medisize, London Heathrow Airport, Staples, and Pandora.

Currently, as Design Lead Digital Experience at Electrolux, I am working across different connected products to surface use cases and reduce user friction while utilising ubiquitous connectivity and cloud computing as design materials for a new era of modern living. 

In my previous role, as Director of User Experience at DMI, I have been leading a cross-disciplinary, cross-location team of award-winning UX professionals, in user research, ideation, prototyping, and testing for digital transformation and innovation-driven projects. These solutions serve more than 10 million users across multiple verticals: transportation, health, pharma, retail. I have been working closely with executive leaders in Bombardier, Virgin, Takeda, Phillips-Medisize, London Heathrow Airport, Staples, and Pandora.